Blogging is a Business Model
This piece about TechCrunch’s Michael Arrington made me realize that blogging can really be considered a separate business model aside “traditional” news or content publishing. You have low costs due to the fact that you can use off the shelf freeware in comparison to more robust content management systems that traditional publishers use. It is very easy to setup a blog and the only real cost comes from the time taken to write your content and nurture your audience by replying to their comments.
What really sets blogging apart as a business model is the commenting on posts. This is real, direct, interaction between the publisher and the audience. Also you do you marketing by commenting on other people’s blogs and by entering into conversation between blogs.
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