Fruugo: What Does 1L + 1M + 1P = ? Stand For?

November 19, 2007
Author: Timo Paloheimo
Category: Startups from Finland

I’ve been thinking about the equation on Fruugo’s home page (see my earlier post). Wikipedia didn’t help. So I went into buzzword compliant -mode and came up with these explanations:

L = Location, because location-based mobile services are always the next big thing, or it could be
- Language
- Long tail
- Low-hanging fruit
M = Mobile, because Fruugo is a Finnish company or
- Management
- Marketplace
- Mash-up. What are we mashing up? L&P guess.
- Meme. Probably not, it’s impossible to build a lasting business model on a meme.
- Methodology
- Metrics
- Monetization
P = Platform as they should be building one. Or it could stand for
- Permission as in Permission Marketing by Seth Godin.
- Personalization
- Place as in the age-old 4P’s of marketing
- Portal. No, it can’t be, that’s so 90’s.
- Profile
- Prosumer

I ended up with the following equation:

1 Long tail + 1 Mashup + 1 Platform = Platform for mashing-up the long tail.

That probably doesn’t quite solve the equation, does it?

Tags: 1L + 1M + 1P = ?, buzzwords, equation, Fruugo, long-tail, mash-up, platform, Startups from Finland

3 Comments

Comments

Author: Fruugo Is Recruiting
Date: December 14, 2007 | Time: 3:27 pm

[...] (earlier post, 2), an ecommerce startup from Finland hasn’t really given too much information on itself. But [...]

Author: Fruugo - Still In Stealth, But Building Top-Notch Marketing Team
Date: May 8, 2008 | Time: 9:49 am

[...] article still gives no answer to what Fruugo is developing, but mentions my not-so-serious suggestions what the strange equation on Fruugo’s home page, 1L + 1M + 1P = ? stands [...]

Author: Fruugo Wants To Become The Trusted 3rd Party Of Ecommerce
Date: June 27, 2008 | Time: 1:32 pm

[...] answer to the mystic equation 1L + 1M + 1P =? was also mentioned in the story. It is “1 Language + 1 Mind + 1 Purpose = Success”. We’ll [...]