Death Of The Domain Names Is Near
Or more correctly: the slow decline of the importance of domain names has begun. Cabel Sasser wrote an inspiring article about how in Japan they do not use URL’s on billboard ads, but instead they have pictures of search boxes with keywords. This is done beacause all the good domain names are already gone, but more importantly, as Snipperoo pointed out, people do not remember domain-names, instead they input the brand or product name into search boxes i.e. use search for navigation.
How many domain names do you remember?
When thinking about this I realized that domain names are becoming more like phone numbers, you need them to get to the right place, but nobody really remembers them anymore. The most important ones you have written down (bookmarked) and for the others you use the white pages (Google).
[via Techmeme]
[Original image from Cabel.name]
Subscribe
Follow me on Twitter
Write a Comment