Startups from Finland: VerticeTree Creates Business From of Social Networks

April 13, 2008
Author: Timo Paloheimo
Category: Future, Social Networking, Startups from Finland

VerticeTree logo VerticeTree is a Finnish startup founded in October 2007 that offers “Research, technology and consulting for online and mobile social networks”.

Their offering is divided into three areas: Network analysis and visualization (Analyzing and visualizing your most valuable customers in social networks), Advertising experiments (pretesting of advertising -which is nothing new - and Facebook apps) and Social targeting of advertising which sounds somewhat similar what Facebook does with its Newsfeed and Beacon.

So far VerticeTree has created PlayFinland, which is a community (web site and a Facebook group) for the Finnish Game industry funded by Tekes and an interesting Facebook experiment on the network of one apps users. What VerticeTree is doing is very interesting and I’m really looking forward in hearing more from these guys in the future.

Tags: analysis and visualization, Facebook apps, game industry, Social Networking, Startups from Finland, VerticeTree