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Fruugo - Still In Stealth, But Building Top-Notch Marketing Team

May 8, 2008
Author: Timo Paloheimo
Category: Startups from Finland

Fruugo, the mysterious Finnish startup that is developing some kind of an e-commerce platform and has investors such as ex-Nokia-CEO Jorma Ollila, lifted their shroud of secrecy a little in an article in the Finnish advertising magazine Markkinointi & Mainonta (article in Finnish). In the article they announce that they have appointed as Marketing Director a seasoned and well-connected veteran of Finnish e-commerce and digital marketing Janne Waltonen.

Mr Waltonen has reqruited a few top Finnish web developers and planners into his team. The article mentioned digital planner Sami Keinänen from ad agency Hasan & Partners and AD Kim Stenbäck from top digital agency Valve. I’ve also heard from Valve that one of the best flash developers in Finland, Niko Helle has resigned and will be joining Fruugo as well. Future recruits will be made abroad, as Fruugo will be focusing from day one to the global market.

The article still gives no answer to what Fruugo is developing, but mentions (without linking - thanks) my not-so-serious suggestions what the strange equation on Fruugo’s home page, 1L + 1M + 1P = ? stands for.

Tags: Fruugo, Marketing, Startups from Finland