Fruugo, the mysterious Finnish startup that is developing some kind of an e-commerce platform and has investors such as ex-Nokia-CEO Jorma Ollila, lifted their shroud of secrecy a little in an article in the Finnish advertising magazine Markkinointi & Mainonta (article in Finnish). In the article they announce that they have appointed as Marketing Director a seasoned and well-connected veteran of Finnish e-commerce and digital marketing Janne Waltonen.
Mr Waltonen has reqruited a few top Finnish web developers and planners into his team. The article mentioned digital planner
The article still gives no answer to what Fruugo is developing, but mentions (without linking – thanks) my not-so-serious suggestions what the strange equation on Fruugo’s home page, 1L + 1M + 1P = ? stands for.