The guys of Arctic Startup met with Fruugo’s CEO Reijo Syrjäläinen this morning and got to ask what Fruugo is all about. I was also invited to the meeting but was unfortunately unable to join them.
According to the story, Fruugo is building a platform that will enable customers to make purchases online in an easier, simpler and safer way. The company is aiming to become “the trusted 3rd party of ecommerce”.
Fruugo still doesn’t reveal too much about themselves, but their service will be available in closed beta in a few months. Fruugo will update their website on Monday with some more information.
The answer to the mystic equation 1L + 1M + 1P =? was also mentioned in the story. It is “1 Language + 1 Mind + 1 Purpose = Success”. We’ll have to see what that will entail in the future.