Biggest Barrier For Startups: User Experience
Mukund Mohan wrote a great little article on the new barriers to adoption for your startup. These barriers have to do with the user experience and what are the minimum standards that the users expect. Of course the user expects the user experience of Google and the like.
The new barriers are:
- Application better work super FAST
- Instant gratification
- Allows users to make mistakes but still works
- Make the first impression seamless
These are difficult to overcome and a lot of startups fail to reach these goals and the users will punish them by never coming back. This doesn’t mean that they should not try, on the contrary. The user experience is what matters in determining the success of startups..
Read the whole article: the new barriers to adoption for your startup.
Measuring Influence in Social Media and the Future of Marketing Communications
Jonny Bentwood has witten a white paper that outlines views from several prominent individuals on the topic of measuring online influence. It’s called “Distributed influence: quantifying the impact of social media“.
Some interesting ideas presented in the paper:
Popularity is a meaningless measure when talking about influence in social media.
Today, it’s not the people with the money who are in control, it’s people with the content.
The Pmarca Guide to Startups
Marc Andreessen’s The Pmarca Guide to Startups is a very good guide addressing the issues a high-tech startup founder will be facing.
- Part 1: Why not to do a startup
- part 2: When the VCs say “no”
- part 3: “But I don’t know any VCs!”
- part 4: The only thing that matters
- part 5: The Moby Dick theory of big companies
- part 6: How much funding is too little? Too much?
- part 7: Why a startup’s initial business plan doesn’t matter that much
- part 8: Hiring, managing, promoting, and firing executives
- part 9: How to hire a professional CEO
The post are quite long (except the last one), but comprehensive. Definitely a must for any wannabe-founder like me.
First: let’s take a look at the Future of Web Startups
What a better way to start a blog about startups than discussing the future of web startups.
The cost of setting up a startup is clearly going down. But the need for a great idea is still the same. As Paul Graham points out you can start with an ok idea and then develop it according to user comments. I’m going to do the same with this site shoud I be receiving comments someday.
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