Google’s Margin On AdSense Clicks: 21%
Google announced their third quarter results yesterday. (more on the subject on Techmeme) From the information in the press release everyone can count the margin they are making from AdSense, their advertising platform for external sites (such as this one).
Adsense revenue for Q3 was $1.45 billion. From this amount, Google paid to AdSense partners $1.33Billion. Thus their (average) margin for AdSense is 20.83%, which is slightly higher than the Q2 margin 20.48%.
The increase in the margin comes from either: 1) they charge more from advertisers or 2) pay less to the AdSense partners. Which is it? As my Adsense revenue is marginal, I cannot tell fro myself. Do you have any further information on this? Please comment below.
Starting a Blog: Tools
All startup companies need one and if you are thinking about setting up a blog or want to develop any site further, here are some of the tools I’ve been using while starting this blog and have found useful so far.
Blogging platform
I looked into a few blogging solutions and Wordpress seemed the best one for me. I wanted a simple install that can be hosted anywhere, but I also wanted flexibility and possibility to modify the look and features endlessly without superior technical knowledge. So far I’ve been happy with Wordpress and I’m going to post my thoughts on it in a longer post sortly.
What does Google see? Read more…
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