Measuring Influence in Social Media and the Future of Marketing Communications
Jonny Bentwood has witten a white paper that outlines views from several prominent individuals on the topic of measuring online influence. It’s called “Distributed influence: quantifying the impact of social media“.
Some interesting ideas presented in the paper:
Popularity is a meaningless measure when talking about influence in social media.
Today, it’s not the people with the money who are in control, it’s people with the content.
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