Fruugo coming out today at Sime
Fruugo, the secretive and ambitious Finnish startup that I was the first one to blog about a year ago, is finally today revealing more details of their offering at the SIME08 conference in Stockholm. Arctic Startup already got some information from Fruugo beforehand. Apparently the rumors of their huge layoffs are pretty much exaggerated.
I’m looking forward into seeing some screenshots of the service later today or hopefully testing the service myself in the near future.
For background information on the company, see my extensive previous coverage on Fruugo.
Fruugo Wants To Become The Trusted 3rd Party Of Ecommerce
The guys of Arctic Startup met with Fruugo’s CEO Reijo Syrjäläinen this morning and got to ask what Fruugo is all about. I was also invited to the meeting but was unfortunately unable to join them.
According to the story, Fruugo is building a platform that will enable customers to make purchases online in an easier, simpler and safer way. The company is aiming to become “the trusted 3rd party of ecommerce”.
Fruugo still doesn’t reveal too much about themselves, but their service will be available in closed beta in a few months. Fruugo will update their website on Monday with some more information.
The answer to the mystic equation 1L + 1M + 1P =? was also mentioned in the story. It is “1 Language + 1 Mind + 1 Purpose = Success”. We’ll have to see what that will entail in the future.
[The whole story on Arctic Startup]
Fruugo - Still In Stealth, But Building Top-Notch Marketing Team
Fruugo, the mysterious Finnish startup that is developing some kind of an e-commerce platform and has investors such as ex-Nokia-CEO Jorma Ollila, lifted their shroud of secrecy a little in an article in the Finnish advertising magazine Markkinointi & Mainonta (article in Finnish). In the article they announce that they have appointed as Marketing Director a seasoned and well-connected veteran of Finnish e-commerce and digital marketing Janne Waltonen.
Fruugo Is Recruiting While Preparing for World Domination
Fruugo (earlier post, 2), an ecommerce platform startup from Finland hasn’t really given too much information on itself. But at least they are recruiting. Their home page has a big image with a test tube and the following recruiting announcement:
Read more…
Fruugo: What Does 1L + 1M + 1P = ? Stand For?
I’ve been thinking about the equation on Fruugo’s home page (see my earlier post). Wikipedia didn’t help. So I went into buzzword compliant -mode and came up with these explanations:
Startups from Finland: Fruugo - backed by Nokia’s ex-CEO and the founder of F-Secure
Fruugo is a new Finnish startup that has something to do with e-commerce. The list of people involved is very impressive. They include Nokia’s ex-CEO and Chairman Jorma Ollila and F-Secure founder and CEO Risto Siilasmaa among others. The biggest investor is Washington DC based Queensway Developments LLC.
Fruugo will begin its operations from the beginning of January. The only thing that can be said about what they are doing is that they are working with e-commerce - developing an online shopping platform and apparently they will do hosting as well. Their home page only sports this very web2.0 image that has clearly something to do with e-commerce:
Subscribe
Follow me on Twitter