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Blog about the web and startups, from Finland. By Timo Paloheimo

Fruugo welcomes you to the jungle: Hands-on review

fruugo logo

Last night I joined a small group of Finnish bloggers and startups at Fruugo HQ in Helsinki for the first demo session of the service. We were also the first to get invitations to the public beta. Here are my initial thoughts.

What is Fruugo?

Fruugo is a Finnish startup unlike any other. They have started big gotten along investors such as Nokia’s Chairman Jorma Ollila and they aim at revolutionizing e-commerce. They sure have the resources for it. They are located in right of the center of Helsinki, where they employ close to 100 people.

Fruugo is what you get when you combine social shopping, a product finder, price comparison and a slick e-commerce site. They want to combine Europe’s (EU) webshops into kind of a huge mall, where it’s fun to shop or just hang around.

fruugo screenshot

Welcome to the Jungle is just a release name

The first beta release is called welcome to the jungle. They will have new releases in a fast pace, maybe even weekly and they will be named after (bad) songs.

The UI is colorful, but still simple. The service is really easy to use, although at this stage there are quite a lot of errors. Apparently they have a lot of features coming up in the future releases.

A lot of work done and a lot of work still to be done

The biggest task that Fuugo has done is prepare themselves for integration with a huge number of e-commerce platforms. Also they have done their work in trying to combine webshops from around Europe in a way that it doesn’t really  matter to the user from which country their goods will be delivered from. Having lots of different size webshops from different countries working on the same platform is by no means a small effort.

At this stage they have webshops mainly from Finland and Sweden, but they are opening up more countries in the near future. From the small selection of products they have on the site it’s hard to tell what will be the biggest benefits of Fruugo will be. But I can see that they are on to something big here.

More screenshots from Fruugo on Flickr.

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Fruugo coming out today at Sime

Fruugo, the secretive and ambitious Finnish startup that I was the first one to blog about a year ago, is finally today revealing more details of their offering at the SIME08 conference in Stockholm. Arctic Startup already got some information from Fruugo beforehand. Apparently the rumors of their huge layoffs are pretty much exaggerated.

I’m looking forward into seeing some screenshots of the service later today or hopefully testing the service myself in the near future.

For background information on the company, see my extensive previous coverage on Fruugo.

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Fruugo Wants To Become The Trusted 3rd Party Of Ecommerce

The guys of Arctic Startup met with Fruugo’s CEO Reijo Syrjäläinen this morning and got to ask what Fruugo is all about. I was also invited to the meeting but was unfortunately unable to join them.

According to the story, Fruugo is building a platform that will enable customers to make purchases online in an easier, simpler and safer way. The company is aiming to become “the trusted 3rd party of ecommerce”.

Fruugo still doesn’t reveal too much about themselves, but their service will be available in closed beta in a few months. Fruugo will update their website on Monday with some more information.

The answer to the mystic equation 1L + 1M + 1P =? was also mentioned in the story. It is “1 Language + 1 Mind + 1 Purpose = Success”. We’ll have to see what that will entail in the future.

[The whole story on Arctic Startup]

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Fruugo – Still In Stealth, But Building Top-Notch Marketing Team

Fruugo, the mysterious Finnish startup that is developing some kind of an e-commerce platform and has investors such as ex-Nokia-CEO Jorma Ollila, lifted their shroud of secrecy a little in an article in the Finnish advertising magazine Markkinointi & Mainonta (article in Finnish). In the article they announce that they have appointed as Marketing Director a seasoned and well-connected veteran of Finnish e-commerce and digital marketing Janne Waltonen.

Read more…

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Fruugo Is Recruiting While Preparing for World Domination

Fruugo formula

Fruugo (earlier post, 2), an ecommerce platform startup from Finland hasn’t really given too much information on itself. But at least they are recruiting. Their home page has a big image with a test tube and the following recruiting announcement:
Read more…

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Fruugo: What Does 1L + 1M + 1P = ? Stand For?

I’ve been thinking about the equation on Fruugo’s home page (see my earlier post). Wikipedia didn’t help. So I went into buzzword compliant -mode and came up with these explanations:

Read more…

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Startups from Finland: Fruugo – backed by Nokia’s ex-CEO and the founder of F-Secure

Fruugo is a new Finnish startup that has something to do with e-commerce. The list of people involved is very impressive. They include Nokia’s ex-CEO and Chairman Jorma Ollila and F-Secure founder and CEO Risto Siilasmaa among others. The biggest investor is Washington DC based Queensway Developments LLC.

Fruugo will begin its operations from the beginning of January. The only thing that can be said about what they are doing is that they are working with e-commerce – developing an online shopping platform and apparently they will do hosting as well. Their home page only sports this very web2.0 image that has clearly something to do with e-commerce:
Fruugo button equation

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