Google’s Margin On AdSense Clicks: 21%
Google announced their third quarter results yesterday. (more on the subject on Techmeme) From the information in the press release everyone can count the margin they are making from AdSense, their advertising platform for external sites (such as this one).
Adsense revenue for Q3 was $1.45 billion. From this amount, Google paid to AdSense partners $1.33Billion. Thus their (average) margin for AdSense is 20.83%, which is slightly higher than the Q2 margin 20.48%.
The increase in the margin comes from either: 1) they charge more from advertisers or 2) pay less to the AdSense partners. Which is it? As my Adsense revenue is marginal, I cannot tell fro myself. Do you have any further information on this? Please comment below.
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