The Key To Succesful Startup PR: Build Trust Before You Need It
Brian Solis wrote a profound article on TechCrunch called PR Secrets for Startups. He lists many good tips all startups should know about public relations, including Understand You’re Not the Only Story in Town, Don’t Launch on Mondays and Measure Success, Not Traffic.
Many of his advice are very important for startups, where ever they are coming from. Solis writes about the role of the founder in attending and creating conversations and making contacts all the time.
As Solis points out, blogging is one natural way for a founder to get into the conversation. He should comment on other blogs and write articles that link back to his own or company blog. He should of course make contacts with journalists and bloggers at conferences and other networking events. Most importantly, and I can’t stress this enough, contacts should be made and the reputation built before they are needed.
One good example of Finnish startups that are active commentators on blogs and have a good blog of their own are they guys of Scred. I see their comments often at places like TechCrunch and Arctic Startup. But I believe that they could be even more active in their own blog. Other Finnish startups should definitely do the same.
Scred Adds Direct Screding
Scred - a Finnish startup for handling finances and debt amongst friends and on trips - has added Direct Scredding, i.e. it is now possible to share costs with people who are not already registered at Scred. This is definitely a major improvement to an already very useful tool. More on other improvements to the service can be found at The Scred Blog.
Startups from Finland: Scred - Managing Expenses While Travelling Made Easier
A new Finnish startup Scred (short for street credit) is a new community finance tool thet strives to keep friends happy with each other by tracking debts and shared expenses. This is another Finnish online service that has been built from a need of frequent travellers. (Others being Vailoma and Dopplr.)
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