Do Startups Need Launch PR?
Earlier, I wrote about how much great PR Finnish travel startup Tripsay got when It launched. There is a great post in Vierityspalkki (in Finnish, sorry) about how Tripsay worked to get all that PR.
I thought what they accomplished was great and must have done wonders for the company. Until I just read Seth Godins post: the myth of launch PR, in which he reminds that great companies do not need big launch PR. He list such companies: Apple, Nike, Wikipedia, Google and Microsoft. In fact, chasing after PR might distract a startup from more important matters.
I think Godin has a good point: in the long run, startups don’t need big launch PR. But in the short term it might help in getting investors and new people to try a new service.
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