Fruugo coming out today at Sime
Fruugo, the secretive and ambitious Finnish startup that I was the first one to blog about a year ago, is finally today revealing more details of their offering at the SIME08 conference in Stockholm. Arctic Startup already got some information from Fruugo beforehand. Apparently the rumors of their huge layoffs are pretty much exaggerated.
I’m looking forward into seeing some screenshots of the service later today or hopefully testing the service myself in the near future.
For background information on the company, see my extensive previous coverage on Fruugo.
SIME Finland: A Short Review And Photos
SIME Finland that was held yesterday was really well organized and the atmosphere was great. However, the actual content of the presentations could have been better. I’ve had the chance to hear most of the Finnish speakers already, but the non-Finns were interesting.
I’m not quite sure if anyone got anything concrete out of Scandinavia’s top internet conference’s endeavour into Finland as the presentations were quite general. But if they’re organizing it again next year, I’ll definitely be there. As I will be in Stockholm in November, too.
A recap of the presentations can be found at the SIME Blog.
P.S I was supposed to do some semi-live-blogging from the conference, but the curse of all conferences, crappy wifi ruined my plans.
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