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Biggest Barrier For Startups: User Experience

• April 29, 2008
• Author: Timo Paloheimo
• Category: Startups, Theory, User behavior

Mukund Mohan wrote a great little article on the new barriers to adoption for your startup. These barriers have to do with the user experience and what are the minimum standards that the users expect. Of course the user expects the user experience of Google and the like.

The new barriers are:

1. Application better work super FAST
2. Instant gratification
3. Allows users to make mistakes but still works
4. Make the first impression seamless

These are difficult to overcome and a lot of startups fail to reach these goals and the users will punish them by never coming back. This doesn’t mean that they should not try, on the contrary. The user experience is what matters in determining the success of startups..

Read the whole article: the new barriers to adoption for your startup.

Tags: barriers for adoption, first impression, speed, startup success, user experience

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